James Harden has been one of the biggest believers and standard-bearers of BODYARMOR since signing on with the sports drink company in 2014. James Harden | NBA Instagram Following: 11 million Twitter Following: 6.8 million Facebook Following: 3 million Total Following: 20.8 million And in true ever-evolving social media fashion, the star has capitalized on his achievement by running a l imited-edition hologram poster giveaway sweepstakes in collaboration with BODYARMOR. Shortly thereafter, Morant won the 2019-2020 Kia NBA Rookie of the Year. Morant inked a deal with the hydration brand in August 2020. Ja Morant | NBA Instagram Following: 3.4 million Facebook Following: 1.6 million Twitter Following: 802,000 Total Following: 5.8 million In return, Trout has been featured in the brand’s tongue-in-cheek commercial spots. He received a small equity stake in the company upon signing his endorsement deal in 2014. Mike Trout | MLB Twitter Following: 2.5 million Instagram Following: 1.8 million Facebook Following: 589,000 Total Following: 4.8 millionĪs one of, if the biggest, superstars in baseball, Mike Trout has been an OG user of the BODYARMOR sports drink. The all-star point guard signed a sponsorship deal with the brand in July 2020 and announced the move on his personal social media platforms. Trae Young | NBA Instagram Following: 2.9 million Twitter Following: 786,000 Facebook Following: 272,000 Total Following: 3.9 million With BODYARMOR, the two produced a powerful advertising spot surrounding the 2019 FIFA Women’s World Cup that highlighted Rapinoe’s accomplishments and diversity without uttering a single word. Megan Rapinoe | NWSL & USWNT: Instagram Following: 2.2 million Twitter Following: 913,000 Facebook Following: 710,000 Total Following: 3.8 millionĪs one of the most powerful socially-active athletes in the world, Megan Rapinoe is not afraid to infuse her beliefs and persona within her sponsorships. Additionally, she has been involved in additional campaigns since the onset of the coronavirus pandemic, featuring in commercials alongside WNBA superstar Skylar Diggins-Smith. With the sports drink giant, Osaka has teamed up to r efurbish public tennis courts in Jamaica, Queens where Osaka began playing the sport. She signed her athlete endorsement with BODYARMOR in 2019 after consulting with Kobe Bryant on the heels of her continued on-court success. One of the best tennis players in the world at the age of 23, Naomi Osaka draws a passionate fanbase to all of her sponsorship deals.
Naomi Osaka| Tennis Instagram Following: 1.8 million Twitter Following: 815,000 Facebook Following: 496,000 Total Following: 3.1 million Christian McCaffrey | NFL Instagram Following: 1.4 million Twitter Following: 285,000 Facebook Following: 86,000 Total Following: 1.7 millionįollowing the same mindset of other sports stars on this list, McCaffrey joined BODYARMOR as he “ wants to endorse products that he’s passionate about and enjoys.” The Carolina Panthers’ running back was welcomed to BODYARMOR in August 2020 along with the who’s who cream-of-the-crop athletes from throughout the sports world. Having freshly signed his endorsement deal with BODYARMOR in late October 2020, the 2019 NFL Offensive Rookie of the Year took to social media to make the announcement. Kyler Murray | NFL Instagram Following: 1.1 million Twitter Following: 250,000 Facebook Following: N/A Total Following: 1.3 million
Here are the Top 8 BODYARMOR sponsored athletes in terms of social following: 8.
As of August 2020, the marketshare for the big three sports drink companies are as follows: Gatorade: ~70% BODYARMOR: ~15% Powerade: ~15%. Since Bryant’s signing, BODYARMOR has positioned its brand so effectively and quickly by bringing on the biggest names in their respective sports. Sports stars such as Klay Thompson, Andrew Luck, Richard Sherman, Ronald Acuna Jr., Sabrina Ionescu, and Dustin Johnson bring big personalities and established name recognition to the ongoing “war” against Pepsico’s Gatorade brand.Īdditionally, BODYARMOR has aligned to become the Official Sports Drink of Major League Soccer and UFC as well as their BODYARMOR LYTE line serving in the same capacity for the US Open. The beverage brand has been able to separate from the traditional “endorsement deal” model by offering minority stakes in the company for its athlete investors.
Utilizing that familiarity, Coca-Cola once again invested in Repole’s work, purchasing a $300 million stake in BODYARMOR in 2018.Īccording to Forbes, the late Los Angeles Laker Kobe Bryant invested $5 million (10% stake) in the company in 2013. Founder Mike Repole has a track record of success having co-founded Glaceau (maker of Vitaminwater) and sold the company to Coca-Cola for $4.1 billion in 2007. BODYARMOR has made major waves since its inception in 2011.
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